Recent research by Arc International revealed a new desire among consumers for ‘design’ in Kitchenware. Pyrex Elegance® seeks to match this need with a new range of premium quality, designed kitchenware. AIC joined forces with award winning designer Morag Hutcheon, who collaborated with the Arc International Cookware R&D team to produce a new non-stick bakeware range.

Pyrex Elegance® forms a desirable, contemporary kitchenware collection that meets the aesthetic demands of younger consumers while still offering the durability and the quality inherent in the Pyrex name.The Pyrex Elegance® range is available in major European department stores and retail shops.’

Pyrex press release Milan 1 February 2007

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