Unique items include locker room edition T shirts and caps the same ones players wore after capturing their respective conference titles. Special jerseys have the names of star players Eli Manning and Tom Brady on back with the Super Bowl logo on front.
The store even has official Super Bowl programs, printed by a Quad Graphics plant in Wisconsin.
The Giants have a huge Saratoga County fan base, especially after holding preseason training camp at SUNY Albany for many years.
Frank Mihalek of The Vault sports memorabilia shop on Caroline Street, Saratoga Springs, said sales of football cards sometimes go up after the Super Bowl.
"There's a lot of Patriots fans, Under Armour Curry 2 Black Knight too, though," Frankey said. "If they were playing the 49ers, we'd be selling a lot more of their stuff. The Giants are definitely more pronounced."
The store is a licensed vendor for official NFL merchandise.
Quite a few people have already stopped in looking for the football card depicting popular Giants rookie wide receiver Victor Cruz, Mihalek said. Cruz's Under Armour Shoes For Women Purple
Sales for team merchandise gearing up before Sunday's game
"Just like players need time to get over their injuries, we need time to get the store ready," he said. "We don't know who's going to be in the Super Bowl until the conference champions are determined. As soon as the Giants and Patriots won, we put all their gear out front. We had quite a bit anyway, but we had to order a lot more."
"Right now a lot of people are buying hats, T shirts, jerseys. The closer it gets to Sunday we'll be selling more party supplies glassware, mugs, table dressings all the bells and whistles, anything that has to do with eating Under Armour Clutchfit Drive Charged
"Topps put out a special Super Under Armour Sneakers Youth
rookie card was part of the 2010 set. However, he missed that season because of an injury. This year, he's been a huge contributor to the Giants' success.
Bowl set for the Giants in 2008," he said. "We sold a bunch of those. Last year they did one for the Packers. They'll probably do it for this year's Super Bowl, too."
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